It is a subsidiary of Jollibee Foods Corporation, which has its corporate headquarters in Pasig City, Philippines. It’s also fueling the growth of a specific area of restaurant tech, namely delivery integrators that sell out-of-the-box tech solutions to help restaurants bring some functions around delivery back in house.Ĭoffee Bean & Tea Leaf did not say in the press release if it has redesigned its app completely in-house or if it used technology from a third party like ShiftPixy. The Coffee Bean & Tea Leaf is an American coffee shop chain. The move towards direct delivery doesn’t just mean potentially better margins for restaurants. Outback Steakhouse and Wendy’s offered direct delivery long before the pandemic. Panda Express recently announced the launch of its own delivery service. Coffee Bean & Tea Leaf is the latest brand to adopt this strategy, but plenty others already offer a similar approach to delivery. The Coffee Bean & Tea Leaf (sometimes shortened to simply Coffee Bean or The Coffee Bean, often abbreviated as CBTL) is an American coffee shop chain.
#The coffee bean and tea leaf drivers#
Keeping a customer (and their data) entrenched firmly in a chain’s own ecosystem is becoming increasingly important, and is one of the drivers behind this adoption of direct delivery. A rise in COVID cases coupled with extremely uncertain economics has forced restaurants to rethink their approach to the digital realm. Other features, according to today’s press release, include an order-ahead menu for pickup orders at physical stores, the ability to scan, earn, and redeem points from the app’s home screen, and more customization capabilities for food and beverage items.Ĭoffee Bean & Tea Leaf’s app revamp comes at a time when digital properties are the main channel through which most restaurants are connecting with customers. It serves coffee, tea, beverages and grab-and-go snacks. The new app can process delivery orders directly. The Coffee Bean & Tea Leaf is located at the front of the Universal Studios Lot in Bldg. The Coffee Bean & Tea Leaf currently delivers through Postmates to California and Arizona. are only handling the actual delivery of the food, not the order processing and technical logistics.
The big upside here is that restaurants pay a lower commission fee to third-party services because DoorDash Et al. Among updates to the UX and improvements to the chain’s digital rewards program, the standout feature of the redesign is direct delivery.Īs a quick refresher, direct delivery is when a chain can process orders made for delivery directly through its own digital properties (i.e., app and/or website), rather than having to go through a third-party service like DoorDash or Uber Eats. Each point equals 1 peso, and guests can redeem points on their next visit. The Coffee Bean & Tea Leaf announced today via press release the launch of its newly redesigned mobile app. With our Swirl Rewards Card, guests can get 5 rewards points for every P100 spent at any The Coffee Bean & Tea Leaf store.
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